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What is Internet Authentication?
Internet Authentication is an industry-wide initiative to fight fraud and protect businesses trading over the Internet. It allows Visa card and MasterCard issuers to request their cardholders buying from your website to enter a password online. This will automatically verify their identity and authenticate the card, so you can accept their payment with confidence.
Visa and MasterCard are so confident about the security of the new scheme that, once you're registered and are operating Internet Authentication, you should not suffer losses for fraudulent Visa or MasterCard transactions and occasions when a cardholder denies authorising a payment. So Internet Authentication could save you a substantial amount in online chargebacks - as well as the time it may take to carry out long-winded back office manual checks before accepting a Visa or MasterCard payment.
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